sustainable clothes; time to convert

Sustainable clothing – I am almost 99.9% sure that most of you have heard of these words before. The trend have been on the rise over the last few years especially when more iconic people are taking part in this trend. But what is sustainable clothing all about? There are some people out there that owns environmental-friendly clothing because it’s the in thing, because famous people do it etc etc and while it’s good they’re supporting these initiatives it’s also important to understand the whole concept behind owning and maintaining a sustainable wardrobe.

First, let’s talk about the difference between normal clothing and the eco-friendly clothing line. Eco clothing are made of natural fabric that are non toxic and less polluting in their production, use and disposal. It’s not just about how the clothes are made but also the way the materials of the clothes are processed. For example, as we all know cotton is a primary material in clothing production. To create an environmental-friendly clothing, organic cotton – where synthetic pesticides, genetically modified seeds and man-made fertilizers are not used in the production, replace the standard ones making it more sustainable and ‘greener’ in the production of the clothing. These agricultural practices are healthier than production of conventional cotton which contributes to all kinds of pollution, especially water and land. When talking about eco-friendly clothing, it can also mean the use of recycled fabric and other waste. For example, the world has found a way to create textile using leftover hulls from soybean production. It’s not only helping to reduce waste but it is also biodegradable.

The objective of sustainable clothing is not limited to the production of the clothes, but it involves other factors as well such as ensuring that the materials used for clothing production is organic and ‘green’, does not involve exploitative labor practices and the materials adhere ‘green’ farming method.

Now that we’ve covered the concept of sustainable clothing, the next step is to understand the other objective of this concept. The idea in creating sustainable clothing is primarily to reduce pollution and waste generated from clothing production. The one important factor to sustainability is our wardrobe lifestyle. It’s not really helpful if you buy sustainable clothing but then keep on throwing them away in the bin after wearing it a few times. We want to reduce waste and that’s just as important as wearing sustainable clothes. So, here’s some tips that you can practice for your wardrobe lifestyle (I’m sure nobody expects you to have a wardrobe malfunction either!).

Say the magic word over and over again until it sticks to your heart and brains:

“Reduce, Reuse and Recycle”

I know it’s not easy, especially when the new Summer collection is too gorgeous you can’t resist or you have a theme dinner and you need to buy something new for the theme. But then, there’s always a way around it and these 3 magic words will help you save the environment and not have a wardrobe malfunction, a win win situation!

  1. Before purchasing your clothes, always think of at least 5 different ways you can style it. This is so that you can easily match it with other clothes and have a new look for it.
  2. Don’t buy too many clothes with the same/similar design. For example, if the trend now is off-shoulder tops, you don’t need to change your whole tops to off-shoulder ones. Maybe one or two is good enough or even better, DIY your current top to an off-shoulder!
  3. Ask yourself if you’re going to wear it before you buy because sometimes it may look good on the models, but it might not be your style. This way, you’ll not only reduce consumption but you get to save some money.
  4. Secondhand clothing! I’m not sure if you’re the kind that wears secondhand clothes but trust me they’re not bad at all. You might need to do some searching but hey, at least it’s a bargain. This is especially useful if you’re planning to wear the clothes only once or twice.
  5. Take good care of your clothes. Why? This is so, when you’re bored or want to have a change of style you can easily recycle it and give away the clothes. There are two ways to this, either donate it to a charity or you can sell it.
  6. Or you can learn to DIY and be a self-claimed fashion designer for yourself. That way you can have a change of wardrobe without hurting your bank account too much.
  7. Quality over quantity – it may be a bit pricey, but a good quality clothes can last you a long time. And don’t get me wrong, quality does not equal to expensive. There are good quality clothes out there that are just as affordable, maybe even cheaper. So do your research before purchasing.

These tips apply to all kinds of clothing consumption. I know the tricky bit when you are trying to convert your wardrobe to a sustainable one is definitely the price. My first time checking out a sustainable clothing company, I had a hard time processing the price of a T-shirt. I was planning to change my wardrobe but when I saw the price, I immediately closed the website. The price is no joke especially for a student like me. But that doesn’t mean you can’t change to ‘green’ clothing. It might take a while and you probably won’t be able to convert your whole wardrobe, but slowly you can build your sustainable wardrobe. It doesn’t just mean that you have to own ‘green’ clothes, it also mean that you practice those 3 magic words up there. So, don’t let the price stop you from creating your own sustainable wardrobe. Owning sustainable clothing is just one part of it, you can also help reduce consumption through recycling and reusing your clothes.

As a consumer, you have the power to demand for better practices in the fashion industry. If we support more and more sustainable clothing company, this will help them stabilize in the industry. High demand will shift other fashion companies direction and before you know it, more and more companies will practice the same concept. That’s what we want to achieve- a change in lifestyle that starts with our wardrobe. While we’re constantly battling between price value and ethics, there must also be a long term outlook in the industry. We might generate short term profits but in the long run, when resources are heavily polluted it will be too late to do damage control and the industry will spend more money trying to sustain the environment. There must be a balance between the short and long term outlook.

Now, time to change my wardrobe! It’s Earth Day today and I hope while many of you are celebrating the efforts and achievements we had so far in fighting climate change, we must also realize that the battle is not yet done. We are a long way to go from achieving sustainable lifestyle and this only means that we have to work even harder in creating awareness, making people realize that the environment is just as important as the economy or politics of a country. It’s probably even more important because environment is not a country thing, its a global thing.

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